iGaming SEO for 2025

I know what you’re thinking, another iGaming SEO 2025 article?

This one will be different, I promise.

I’m writing this article to help you find the right SEO specialist that can actually rank iGaming sites.

I’m a former SEO consultant and I’ve got my own projects to focus on. The reason why I’m writing this article is because I get asked multiple times a month these 2 questions in the same order:

1. Can I hire you for SEO?
2. If not, do you have someone you recommend for iGaming SEO?

I’m not available for hire but I will gladly point you in the right direction for getting the best SEO person or company to rank whatever site you have in iGaming. It could be a casino affiliate site, a sports betting portal, an online casino, a payment company or a games provider.

Whatever you need, I’m here to help.

I’m following it up after writing an article on SEO for the Times of Malta and also publishing a newsletter post titled iGaming SEO for affiliates.

Selecting iGaming SEO Agencies

When I know which iGaming SEO agency is worth working with, I start with the people first.

When I decide to buy a product or service from someone, I do it based on trust.

The people that I trust are the ones that are openly sharing their knowledge and SEO insights. If they’re not sharing these things on podcast, YouTube, at conferences or even on LinkedIn, then it gives me a concern.

The ones that are not afraid of openly sharing their secrets are the ones that win the business. Those people are also the ones that I trust.

SEO podcast guests

Some notable SEO guests I’ve had on the Affiliate BI podcast:

• Sean Bianco [Gain Changer] (excellent SEO strategist and Maltese!)
• Victor Karpenko [SeoProfy] (excellent at site recovery)
• Fery Kaszoni [Search Intelligence Ltd] (probably the world’s best link builder)
• Kira Khoroshilova [Diary of an SEO] (excellent at international SEO)
• Dragan Berak [Gentoo / AskGamblers]
• Jabez Reuben [The Blueprints]
• Karl Hudson [Searcharoo]

So if you still need help finding an SEO, send me a DM on my LinkedIn profile.

To find more iGaming SEO specialists, you can find quite a few of them by following the Affiliate BI podcast on Spotify.